Liquid C2 has introduced Liquid G, an AI-driven distribution initiative for Google Cloud aimed at accelerating cloud adoption across Africa.
Delivered through its partnership with Cloudmania, the programme signifies a major move in expanding cloud technology access on the continent. The company noted that, unlike conventional distributors, Liquid G focuses on AI-enabled support that simplifies business operations for resellers, while providing access to Google Cloud’s infrastructure, AI, and data analytics solutions that are increasingly in demand in the region.
The company explained that Liquid G simplifies the reseller experience by combining a single supplier with an integrated marketplace for service procurement and billing in local currencies. This streamlined approach enables resellers to strengthen customer relationships, expand their multi-cloud margins, and diversify their service offerings with reduced complexity. By integrating AI at every stage — from onboarding to product discovery — Liquid G aims to offer a differentiated experience that caters to the evolving needs of African businesses, according to Liquid C2.
Oswald Jumira, CEO of Liquid C2, highlighted that Liquid G is transforming how resellers engage with Google Cloud, making the process more seamless. He emphasized that cloud adoption in Africa is accelerating, and resellers require solutions that are accessible, intelligent, and adaptable.
“Liquid G redefines how African resellers interact with Google Cloud, making the process smarter, faster, and more rewarding. Our goal is to empower local businesses to harness cloud innovation in ways that directly impact productivity and growth, helping more Africans gain access to the tools necessary to succeed in the digital economy,” said Jumira.
Simon Aldous, Google Cloud’s Director of Channel Sales for UK, Ireland, and Sub-Saharan Africa, commended the initiative, saying, “this marks a significant step forward in making Google Cloud’s infrastructure, AI, and data analytics solutions more accessible to businesses across Africa. Our ongoing collaboration with Liquid C2 continues to drive cloud adoption, and Liquid G’s focus on streamlining the reseller journey will undoubtedly empower local enterprises to innovate and thrive in the digital economy.”
